Capital Chicks Canberra

Canberra has one of the highest incidents of gestational diabetes in the country. 1 in 7 women will be diagnosed with the condition which has long term health impacts and in many cases is preventable. 

Diabetes NSW & ACT, supported by ACT Health, engaged Cure Collective to develop a population health campaign to attract and retain Canberra women to a smart health community. 

The deliverables included customer-led design sessions, product and campaign naming, brand development, website design, content development, print material, public relations, social media activation, out of home, EDM, local area marketing, SEO and acquisition marketing.

The program achieved the 12-month target in just six weeks.