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Everyone is an expert when it comes to SEO and there are millions of companies promising to "get you to number one on Google".
Finding high intent purchasers
The reality is that you can invest a lot of budget to get to number one, but if the visitors you receive have no intention of purchasing then you will have wasted your time and energy. Further, if those visitors do have intentions of purchasing but your website isn't optimised for conversion you will be missing out on potential leads, sales and revenues.
Making you most relevant to your audience
Google uses 200+ factors in their algorithm including social signals, user-interaction and trust. The most important consideration for achieving a number one ranking on Google is being more relevant to your audience than your competitors.
Getting to number one takes time as your competitors may have been optimising for some time. It takes persistence and can produce incredible value as the reliance on paid advertising will be greatly reduced.
Identifying commercially viable opportunities
The secret to search engine optimisation (getting to number one on Google and other search engines) is in knowing which search terms are most valuable to you, have low enough competition that there is still an opportunity to own the spot cost-effectively, and a strategy to show and build relevant to the audience.
A structured, multi-faceted approach
Whether it be by creating dedicated landing pages, creating pillar and niche content, backlinking from other credible sources, creating conversion opportunities. What is important is a test, learn, measure and adapt approach applying as much discipline to the process as possible.
Cure Collective is here to help
We love the challenge of getting our clients to rank higher on google, increase their traffic and improve their conversions. We have the knowledge and experience to help you identify whether investing in Search Engine Optimisation is the right approach for you. Depending on the opportunities in your market, they can then craft a plan to help you achieve your desired business outcomes.
We work with businesses of all shapes and sizes with options to suit most budgets. Contact us for an obligation-free chat.