Cure Collective

Chaco

Project:
Branding, Print Design, Website, Packaging
Industry:
Meat & Livestock

Cure Collective developed a premium brand for Torello Rosé Veal. The logo blends an abstract bull’s head with a faceted gemstone, symbolising the high-end quality of the product.

The project was supported by photography by Danella Chalmers and photography art direction by Sarah Martin.

The branding supports Torello’s continued growth as they expand into the Asia market.

Torello Rosé Veal logo: elegant and premium branding.
Torello Rosé Veal: premium cuts showcased with elegance.
Torello Rosé Veal on laptop: premium beef, elegant dining concept.
Torello Rosé Veal black packaging with gold text: "The Delicate Side of Beef."
Brochure showcasing Torello Rosé Veal with images of veal cuts, plated dishes, and details about its premium quality and origins.
Brochure spread showcasing veal dishes, chef preparation, and text on animal welfare, food safety, and quality.
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