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The property market in Australia is rapidly changing with an oversupply of apartments in certain parts of Sydney, creating competition to attract tenants.
The Renters Club is a new concept designed to build profiles of renters who are pre-approved for new rental properties when they come on the market.
The program of work included research, a Design Thinking session, development of the name, brand, online customer experience in addition to a fully integrated campaign and traffic strategy across organic and paid search plus social which rolled out in the first half of 2019.
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