Abbey Timber

Abbey Timber is a timber wholesaler and retailer with a long family history over several generations.  After many years with the same branding, they wanted to refresh their image to appeal to their trade audience and be more aligned with their current values, positioning and to help define their new product lines.  

The new branding reflects a trade-focused colour palette and incorporates timber panel elements into the ‘A’ for Abbey. This branding has been applied across signage, vehicles, uniforms, and marketing collateral. Custom packaging was designed for their timber lines, and a microsite was developed to showcase their wholesale offerings. Their main e-commerce website continues to evolve, supporting their expanding product range and online presence.