The approach

A first of its kind, the ActewAGL evHub offers services to help find, finance and charge an EV, coupled with an extensive information centre to provide credible, thought leading content about EVs.

The content was largely informed by customer insight including barriers to adoption around the lack of public charging, coupled with range anxiety. As locals in the region travel frequently outside the ACT, customers felt that an EV couldn’t meet their leisure lifestyle which informed the Within Range leisure section and various articles related to travel, leisure and lifestyle.

With a limited budget, PR was frequently leveraged to support visitation to the site and traditional channels such as social media and email were leveraged to distribute the content.

Cure Collective worked as a team with ActewAGL on the strategy, customer-led design, product ideation, site design and development, content writing, search engine optimisation and cyber security support.

An initial microsite was up and running within six weeks and the full site was in market eight weeks later.