About us
ABOUT CURE COLLECTIVE
Strategic AI visibility for the next era of digital discovery
Cure Collective helps businesses improve how they are discovered, understood and recommended in AI-assisted buying journeys.
As AI increasingly influences how people research providers, compare options and validate decisions, visibility now extends beyond traditional search rankings.
We help organisations strengthen authority, improve discoverability and position themselves more effectively as search and recommendation behaviour continues evolving.
OUR STORY
Built from decades in marketing, design and growth
Before strategic AI visibility became the focus, the Cure Collective team spent years helping businesses grow through branding, advertising, websites, ecommerce, SEO, UX, content strategy and digital marketing.
That experience provides a broader understanding of how visibility, trust and customer decision-making work across the full buying journey.
Today, that same experience shapes how we approach strategic AI visibility.
OUR TEAM
Meet the founders
Lee Morgan
Co-Founder and Director
With more than 30 years of experience across sales, marketing and digital growth, Lee Morgan specialises in customer experience, strategic marketing, content and creative.
Before co-founding Cure Collective, Lee held senior strategy, innovation and brand roles with industry leaders including TAL and MetLife. She has helped businesses grow across highly competitive industries including financial services, education, ecommerce, energy and the arts.
Lee combines strategic thinking with creative and commercial expertise, helping businesses strengthen visibility, positioning and customer engagement across evolving digital environments.
Today, she focuses on helping organisations navigate AI-assisted discovery and changing online buying behaviour with greater strategic clarity and long-term visibility thinking.
James Windeyer
Co-Founder and Creative Director
James Windeyer is a designer and digital strategist with more than 30 years of experience across branding, digital design, websites, ecommerce and customer experience.
Throughout his career, James has worked with recognised brands including DIAGEO, Philips, GlaxoSmithKline, Schwarzkopf and Liquorland, helping businesses create stronger brands, customer experiences and digital engagement.
His expertise spans brand development, UX, ecommerce experiences, campaigns and conversion-focused digital journeys grounded in customer-centred design thinking.
Today, James focuses on creating purposeful customer experiences that strengthen brand perception, customer engagement and trust across evolving online environments.
OUR EXPERIENCE
A multidisciplinary team experienced in changing buyer behaviour
Cure Collective is supported by a multidisciplinary team with experience across strategy, design, UX, SEO, ecommerce, content and digital marketing. Our broader experience helps connect strategic thinking with practical implementation across the full customer journey.
HOW WE HELP
We help brands strategically strengthen visibility
Cure Collective helps businesses strengthen visibility, authority and discoverability across AI-assisted buying journeys. Our work helps organisations understand:
How buyer behaviour is changing
How AI platforms are influencing research, comparison and decision-making behaviour.
How authority is interpreted
How AI systems evaluate trust, expertise, credibility and relevance.
Where visibility gaps exist
Where competitors are gaining discoverability and recommendation advantages.
What to prioritise next
What strategic actions are likely to create the strongest long-term visibility outcomes.
WHO WE SUPPORT
Helping businesses adapt and leverage the changes in discovery behaviour
Cure Collective works with businesses adapting to changes in digital discovery, buyer behaviour and online visibility.
Our clients come from a wide range of industries, categories and stages of growth.
Some are responding to changing search and recommendation behaviour. Others are looking for clearer strategic direction as AI-assisted discovery continues reshaping how businesses are found, compared and trusted online.
What they typically share is a long-term view of brand, visibility and market positioning.
If your business is...
We help by...
Taking a reactive approach to changing AI-driven search and discovery behaviour
Providing strategic direction grounded in customer behaviour, market positioning and long-term visibility.
Losing visibility in competitive search categories
Identifying where discoverability gaps exist and which actions are commercially worth prioritising.
Investing heavily in digital marketing but seeing weaker performance
Strengthening visibility, authority and customer trust across search and AI-powered platforms.
Competing in industries where trust influences every enquiry and buying decision
Improving how customers discover, evaluate and engage with the business online.
Unsure how AI-driven search changes may affect future growth and consumer behaviour
Providing strategic clarity grounded in marketing, brand and customer acquisition experience.
WHY CHOOSE US
Why businesses choose Cure Collective
Decades of real-world marketing experience
Our background spans strategy, branding, UX, ecommerce, SEO, content and digital marketing.
Full customer journey perspective
We approach AI visibility through customer-led buying journeys rather than isolated tactics.
Commercially grounded guidance
Our recommendations are shaped by real-world marketing, growth and customer experience expertise.
Practical implementation capabilities
We combine long-term strategic thinking with practical implementation experience across digital ecosystems.
Frequently asked questions
Cure Collective brings more than 30 years of experience across marketing, branding, UX, ecommerce, SEO and digital growth.
Before focusing on strategic AI visibility, the team helped businesses grow across a wide range of industries and digital environments.
Cure Collective approaches AI visibility through the broader lens of brand, customer behaviour, digital experience and long-term authority.
Our work is grounded in strategic marketing and customer journey expertise rather than automation tools, mass AI-generated content or short-term ranking tactics.
The Cure Collective team has experience working with recognised organisations and brands including TAL, MetLife, DIAGEO, Philips, GlaxoSmithKline, Schwarzkopf and Liquorland, alongside businesses across ecommerce, professional services, education, energy and retail.
Cure Collective’s background spans branding, websites, UX, ecommerce, SEO, advertising, content strategy and digital growth.
That broader experience helps connect AI visibility strategy to the full customer journey and overall business positioning.
Clients can implement internally, work with existing partners or engage Cure Collective for implementation support.
AI optimisation, GEO and GSO typically focus on improving how content performs inside AI-generated search results, while strategic AI visibility is broader.
Cure Collective looks at the wider factors influencing how businesses are discovered, compared and trusted, including buyer behaviour, industry and category dynamics, competitor positioning, product differentiation and broader authority signals.
The focus is not only on AI citations and mentions, but on strengthening the visibility and trust signals that influence buying decisions over time.
Speak with us
If you want clearer strategic direction around AI visibility, authority and long-term discoverability, speak with one of our senior specialists.