2 Degrees North

2019-05-07T07:22:00+00:00

2 Degrees North

Brand Refresh, Website, Brochure Design

2 Degrees North (2DN) is a communications company based in East Africa. They were looking to completely refresh and revitalise their appearance.

Deadlines were extremely tight on the project resulting in around the clock collaboration with their Technical Directors. Project was delivered on time, budget and exceeded all expectations.

CLIENT:
2 Degrees North

WEBSITE:
Visit Website

Activ Health

2019-05-07T07:00:42+00:00

Activ Health

Art Direction, Branding, Digital, Packaging, Print, Web Design

Activ Health is a new brand, launching an existing range of successful health products from Poland in the Aussie market.

This was an extensive project including naming of the company and products; branding; creative direction; packaging; print design; website and ecommerce store development; as well as digital and social.

The challenge was in developing a brand and identity that melded across two different ranges of products and packaging, targeting two different markets both online and offline.

CLIENT:
Activ Health

Shoes Unlimited

2019-07-10T08:38:41+00:00

Shoes Unlimited

Logo Refresh, Brand Guidelines, Web, Social, Retail POS

Shoes Unlimited wanted a brand update ahead of a strategic market move.

As the hero brand, Shoes Unlimited new logo design was based on a minimalist design of a shoebox.

Each of the six sub-brands was refreshed within a minimal budget to give them a more contemporary design and alignment with their respective target audiences. A social media presence for each brand was designed and established online showing promising results.

Their work continues as several new. Stores launch in 2018

CLIENT:
Shoes Unlimited

WEBSITE:
Visit Website

Elements Tea

2019-05-07T06:39:53+00:00

Elements Tea

Brand Story, Logo, Packaging, Instore Promotion, Menu

Elements Tea is a fast growing market entrant in café served teas. They were wanting to differentiate through visual design and packaging, aiming for their design to reflect the premium elements tea experience.

Their work continues as new brands and flavours are launched into market.

CLIENT:
Elements Tea

PROJECT:
Branding, Packaging & Print

Alumit IP

2019-07-10T17:17:32+00:00

Alumit IP

Brand Refresh, Brochure Design

Alumit IP approached me for a brand refresh before launching into new Markets.

Golds to emphasize value, and a brand story around the two sides of the brain being them, and their clients. Their tagline “The Brains of IP Law Solutions” cheekily touching on this.

CLIENT:
Alumit IP

Chaco

2019-05-07T06:05:09+00:00

Chaco

Creative Direction and design of Branding, Print Brochure, Website & Packaging.

Branding for Torello Rosé Veal. The logo concept was to blend an abstract bull’s head with a faceted gemstone to signify the high end quality of the product.

Photography by Danella Chalmers and Photography Art Direction by Sarah Martin.

Their work continues as they expand their presence into the Asia market.

CLIENT:
Chaco Meat Co http://www.chaco.com.au

Sarah Morgan

2019-05-07T06:01:09+00:00

Sarah Morgan

Logo, Corporate Identity, Collateral, Landing Pages

Business coach Sarah Morgan was looking to develop her personal brand for use across multiple media channels.

The brief was to create a new look and feel that showcased her personality visually as well as translate to the various touchpoints of her collateral such as website, training manuals and stationery.  She also wanted to establish legitimacy for herself as a committed business coach and stand out from competitors.

Inspiration for the brand was taken from an item of clothing which showed a love of colour and defined her vibrant personality.

The new identity is now front and centre in Sarah’s presentations, social media presence and workshop event pages.

CLIENT:
Sarah Morgan

ShoeLife

2019-05-14T11:04:03+00:00

ShoeLife

Logo, Corporate Identity, E-commerce, Social, Traffic, In-store

As a successful shoe wholesaler for many years in Australia, ShoeLife recently decided to enter the mature and highly competitive women’s retail shoes market with the launch of an online store and two retail stores.

The brief was to develop a visual identity that would work across multiple online and offline touchpoints with a strong appeal to women seeking comfort shoes.  Cure Creative has been tasked with the design, development and marketing of the online store.

Over the past 6 months ShoeLife has seen their sales grow by over 400% while reducing the advertising cost of sales by 70% creating an ongoing revenue stream in a highly competitive category.

CLIENT:
ShoeLife http://www.shoelife.com.au

The Renters Club

2019-07-10T17:17:38+00:00

The Renters Club

Identity, Digital, Print

The property market in Australia is rapidly changing with an oversupply of apartments in certain parts of Sydney creating competition to attract tenants.

The Renters Club is a new concept designed to build profiles of renters who are pre-approved for new rental properties when they come on the market.

The program of work included research, a Design Thinking session, development of the name, brand, online customer experience in addition to a fully integrated campaign and traffic strategy across organic and paid search plus social which rolls out in the first half of 2019.

CLIENT:
The Renters Club http://www.therentersclub.com.au

Switched On Social

2019-07-10T08:39:11+00:00

Switched On Social

Branding, Strategy, Advertising and Creative Direction

Switched on Social was a social media start-up aimed at providing outsourced social media services. The brief was to create a bright, bold quirky brand that had energy and life. All elements from the font selection to the colour palette were considered in the resulting brand lock-up.

Unfortunately Switched On Social ceased trading soon after due to ill health of the Founder.

CLIENT:
Switched On Social